In my social media class, we created a social media campaign for a brand. I made a persona for my target audience to cater to directly: a gay married woman with two kids who love movies. Based on that persona, I created AMC Theatres ads for Facebook, Twitter, Instagram, LinkedIn, and TikTok. I took inspiration from
previously run AMC ads and enjoyed writing the copy for each project. Click the button to read the full story I wrote for the LinkedIn post.