Dunkin' Donuts

Seasonal Branding

For this project, I chose to re-work my Dunkin’ Donuts seasonal branding design. I chose Back to School as my season, with the idea that coffee and breakfast is not not just for kids, as older students and parents also have responsibilities during this time of the year. I liked my first design for this season but did not think it represented Dunkin’ or the Back to School season well enough, and I wanted to incorporate more into the design.